Privacy Policy

Date of Privacy Policy Effectiveness: March 23,2025.
Last update date: March 23,2025.

1. Introduction

This website is operated by Newness Angle (hereinafter referred to as “we” or “us”), with servers located in Tencent Cloud data centers. We are committed to protecting the personal information security of visitors and customers. This policy aims to explain how we collect, use, store, and protect your personal information.

By accessing our website and purchasing goods here, you participate in our “services” and agree to be bound by the following terms and conditions (“Service Terms,” “Terms”), including additional terms, conditions, and policies referenced herein or provided via hyperlinks. These Service Terms apply to all users of the website, including but not limited to browsers, vendors, customers, merchants, and/or content contributors.

Before accessing or using any part of our website, please read these Service Terms carefully. Accessing or using any portion of the website constitutes your agreement to be bound by these Service Terms. Any new features or tools added to the website shall also be subject to these Terms. You may review the most current version of the Service Terms on this page at any time. We reserve the right to update, modify, or replace any part of these Terms by posting updates and changes on our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.

2. Types of Information We Collect and Their Purposes

Information You Directly Provide to Us

  • Account Registration: Name, email address, password.
  • Order Transactions: Shipping address, phone number, payment information (processed via third-party payment gateways such as PayPal and Airwallex; we do not store sensitive payment data like credit card numbers).
  • User Interaction: Customer service inquiries, product reviews.

We use your personal information to provide services, including: product sales, payment processing, order shipping and fulfillment, and notifying you about new products, services, and promotions.

Information Obtained During Your Interaction with Us or Use of Our Products/Services

  • Device and log data, network information, IP address, browser type, operating system, access time, page view history (via server logs and WooCommerce analytics tools).
  • Cookies and Tracking Technologies: Used to remember shopping cart items, optimize user experience, and analyze traffic.

Third-Party Service Data

  • Tencent Cloud Services: Server logs, security protection data.
  • Google Analytics: Anonymized user behavior data.

Collection Purposes: Fulfilling contractual obligations (e.g., order processing), improving service quality, preventing fraud, sending order status notifications, and marketing communications (subject to your explicit consent).

When you place an order through our website, we retain your personal information for record-keeping purposes unless you request its deletion.

3. Data Storage and Security Measures

Storage Locations: Our data is primarily stored on Tencent Cloud servers. Some services may involve cross-border data transfers via Tencent Cloud global nodes (e.g., CDN acceleration).

We actively implement appropriate physical, administrative, and technical safeguards to protect your personal information from unauthorized access, disclosure, use, modification, damage, or loss. For example:

  • Encryption technologies to ensure data confidentiality.
  • Protective mechanisms against malicious attacks.
  • Access controls to restrict personal information access to authorized personnel only.
    However, please note that no security measure is entirely impervious.

We retain your personal information for the period necessary to fulfill the purposes outlined in this policy, unless extended retention is required or permitted by law. Retention periods vary depending on specific scenarios, products, and services. Criteria for determining retention periods include:

  • Time needed to achieve business purposes (e.g., providing services, maintaining transaction records, enhancing service quality, ensuring system security, addressing user inquiries or complaints).
  • User consent for extended retention.
  • Legal or contractual obligations.

We retain your registration information as long as your account is active. You may deactivate your account. After deactivation, we will cease providing services linked to the account and, absent legal requirements, delete or anonymize your personal information.

4. Data Sharing and Disclosure

We generally do not disclose your personal information externally, except in the following scenarios:

  • Essential Third-Party Service Providers:
  • Payment processors: PayPal, Airwallex (their privacy policies are independent of ours).
  • Logistics providers: To fulfill delivery, we share name, address, and contact information. (Cross-border orders require providing recipient details to customs for clearance.)
  • Legal Requirements: Disclosure may occur in response to court subpoenas, government investigations, or other legal processes.
  • Business Transfers: In the event of mergers, acquisitions, or reorganizations, your data may transfer to a new entity. We will notify you of such changes via email or website announcements.

5. Your Rights

You are responsible for ensuring the accuracy of all personal information submitted. We strive to maintain the accuracy and completeness of your data and update it promptly.

Where applicable law permits, you may:

  1. Access or obtain a copy of specific personal information we hold about you.
  2. Request updates or corrections to inaccurate personal information.
  3. Object to or restrict our use of your personal information.
  4. Request deletion of your personal information.
  5. Seek explanations regarding our data processing practices.

To exercise these rights, contact us at newnessangle@yeah.net. For security purposes, you may need to submit a written request. We will verify your identity per local laws (response within 15 working days; identity confirmed via email or ID). Complex requests will be acknowledged with an estimated processing time. We may reject requests deemed fraudulent, unfeasible, or harmful to others’ privacy rights.

Where applicable, if we process your personal information based on consent, you may withdraw consent at any time. Withdrawal does not affect the legality of prior processing or our ability to process data under other lawful grounds.

6. Cookie Policy

To ensure website functionality, we may store small data files called Cookies on your computer or mobile device. A Cookie is a plain text file created by a web server and accessible only by that server. Each Cookie is unique to your browser or app and typically contains identifiers, site names, and characters.

Cookies help improve user experience by:

  • Remembering user preferences (e.g., language, font size) across visits.
  • Maintaining shopping cart items or login sessions.

Types of Cookies We Use:

  • Essential Cookies: Required for shopping cart functionality and user sessions (cannot be disabled).
  • Analytical/Advertising Cookies: Enabled only with your consent upon first visit (can be disabled via browser settings).
  • Third-Party Cookies: Used by social media platforms for retargeting ads (subject to their privacy policies).

You may manage or delete Cookies through browser settings. Note that blocking Cookies may require manual adjustments each time you visit our site.

7. International Data Transfers

As a global store, personal information we collect may be processed in or accessed from countries/regions where we, our affiliates, or service providers operate. These jurisdictions may have differing data protection laws. In such cases, we ensure compliance with this policy and applicable laws. For EU data subjects, transfers to countries without adequate data protection levels will utilize safeguards such as EU-approved Standard Contractual Clauses, user consent, or data anonymization.

8. Children’s Privacy

Our products, website, and services target adults. We do not knowingly collect personal information from individuals under 18. If you are under 18, use our services only with parental consent. If we discover unintended collection of minors’ data without verifiable parental consent, we will promptly delete it.

9. Policy Updates and Contact Information

Updates: The effective date at the top of this policy will reflect revisions. Changes will be communicated via website notices or direct notifications.

Contact Us: For privacy-related inquiries or complaints, email newnessangle@yeah.net.

Attachments: Third-Party Privacy Policy Links


This Agreement is written in Chinese and shall be construed under the laws of the People’s Republic of China. In the event of any inconsistency between the Chinese version and any translation thereof, the Chinese version shall govern. Please click here to navigate to the Chinese version of the page.